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Where To Study Marketing Management In South Africa

In this article, you see information about Where To Study Marketing Management Courses In South Africa. Marketing is a fundamental function of any business or organisation, it’s all about selling a product or service in a way that can convince a specific target audience.


Where To Study Marketing Management Courses In South Africa

If you have an interest in studying Marketing Management, here are institutions offering courses.

Marketing management is an organizational discipline that has a focus on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.


The Marketing field is very diverse and therefore offers an array of different career opportunities; for example you could venture into becoming a marketing manager, advertising manager, promotion manager, digital marketer, market researcher and marketing executive, the list goes on and on.

If you have a creative mind for promoting, selling and you enjoy communicating with people, then you might want to consider giving a career in marketing a try.

Below are a few institutions where you can study Marketing Management:


The University of Johannesburg (UJ)

The University of Johannesburg (UJ) offers short courses, a diploma and/or an advanced diploma in Marketing, as well as a BCom undergraduate qualification. Postgraduate qualifications include an Honours, Master’s and/or a PhD in Market Managing.

The University of Pretoria (UP)

In its Department of Marketing Management, the University of Pretoria (UP) offers a BCom in Market Managing as an undergraduate qualification, as well as postgraduate qualifications consisting of a BCom Honours, MCom and a PhD in Marketing Management.

Students can also choose to venture into Postgraduate Research, if they wish.

The University of Cape Town (UCT)

The University of Cape Town (UCT) has a Marketing Studies Department, where a Bachelor of Business Science (BBusSc) and a Bachelor of Commerce (BCom) is offered as undergraduate qualifications. For postgraduate qualifications, students can choose to do a Diploma in Commerce or Management, as well as Honours, Master’s or a PhD.


The University of the Witswatersrand (Wits)

Wits University offers a BCom in Management as an undergraduate qualification. For postgraduate studies, Wits offers a BCom Honours in Marketing and a BCom Honours in Management.

The University of KwaZulu-Natal (UKZN)

The University of KwaZulu-Natal (UKZN) offers a BCom Honours in Market Management as a postgraduate qualification. To qualify for this course of study, you need to have a relevant undergraduate qualification, such as a BCom in Management Studies.


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